Learn more about what it takes to succeed on YouTube in our intro to YouTube marketing. In short, because YouTube is video (usually long-form video) the barrier to entry is a little bit higher for DIY marketers, who will benefit from time, money, and talent (or preferably all three). But there is potential pay-off there, too: 70% of viewers have bought from a brand after seeing it on YouTube. Meanwhile, for brands building their own youTube channel by posting original videos, it’s important to play nice with the YouTube algorithm, which takes some combination of skill, strategy, budget, and luck.
You could just as easily call it a video platform, or the world’s second-largest search engine.įor established brands with big-gun marketing agencies, YouTube ads running before or in the middle of original videos aren’t a huge stretch from what you’d run on TV. YouTube isn’t always thought of as one of the world’s social media apps. Want more detail? Our complete introduction to Facebook marketing is over here. Most recently, Facebook is prioritizing e-commerce shopping via Facebook Shops. Marketers can also tap Facebook’s user data to reach new customers with relevant advertising. People use Facebook to keep up with friends, family, and news using various forms of shared content (everything from written updates to live video and ephemeral Facebook Stories.)īrands who maintain a presence on the platform might use organic content for brand awareness, and/or relationship nurturing through social customer service. 18.2% of adults in the US made a purchase through Facebook last year. All the social media apps you should know in 2021įacebook is not only the world’s largest social network, it’s also the most developed channel for organic and paid social marketing. Also use it to track results and present the plan to your boss, teammates, and clients.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
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